What we're looking for

We believe the Infinity World is not a destination, it will be a network of miracle experiences. Therefore, Umbala is a magical lab, we’re hacking new ideas built on Blockchain & AI technologies for the infinity economy.

Consequently, we are looking for creative, talented, adventurous, and willing to take up the challenge, make a mark on the career path, and be ready to accompany you in the upcoming potential opportunity.

Responsibilities

A qualified candidate will

• Demonstrable experience executing marketing plans including content writing & metrics tracking
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material)
• Identify opportunities to reach new market segments and expand market share
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives
• Identify creative partners or collaborations in APAC, with global connectivity
• Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimization action plans to sales and marketing teams
• Conduct regular conversion rate optimization audits and execute A/B tests, and user testing/feedback to improve conversion rates across the brands’ digital channels and assets

Qualifications

• Work experience as a Marketing Executive, Junior Content Writer, or similar roles (Having experience in fintech & blockchain is essential)
• Understanding of the web3 space and the ability to communicate complex concepts to a non-technical audience
• Passion for community building and a genuine desire to foster a positive and inclusive community.
• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
• Demonstrable experience in marketing data analytics and tools
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM), and applications (Web analytics, Google Adwords, etc.)