What we're looking for
We believe the Infinity World is not a destination, it will be a network of miracle experiences. Therefore, Umbala is a magical lab, we’re hacking new ideas built on Blockchain & AI technologies for the infinity economy.
Consequently, we are looking for creative, talented, adventurous, and willing to take up the challenge, make a mark on the career path, and be ready to accompany you in the upcoming potential opportunity.
Responsibilities
A qualified candidate will
- Craft strategies for all Marketing teams, including Digital, Advertising, Communications, and Creative
- Prepare and manage monthly, quarterly, and annual budgets for the Marketing department
- Set, monitor, and report on team goals
- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material)
- Identify opportunities to reach new market segments and expand market share
- Coordinate sales and marketing efforts to boost brand awareness
- Participate in the quarterly and annual planning of company objectives
- Identify creative partners or collaborations in APAC, with global connectivity
- Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimization action plans to sales and marketing teams
- Conduct regular conversion rate optimization audits and execute A/B tests, and user testing/feedback to improve conversion rates across the brands’ digital channels and assets
Qualifications
- Work experience in ML/ MM or similar roles (Having experience in fintech & blockchain is essential)
- Understanding of the web3 space and the ability to communicate complex concepts to a non-technical audience
- Passion for community building and a genuine desire to foster a positive and inclusive community.
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods